Featured Products
35,131
Five-star reviews
Parent-tested and parent-loved. NumNum’s innovative and effective approach to baby feeding has turned mealtime meltdowns into mealtime memories, supporting thousands of families in their starting solids journeys.
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Expert-endorsed
NumNum products are thoughtfully designed with pediatric specialists to support your baby's developmental needs, from teething to fine motor skill development.
NumNum GOOtensils
Designed with professionals to make mealtime enjoyable for both you and your little one.
Shop nowNon-Slip Grip
Tacky handle material prevents slipping, even when things get messy
Flat Head
Flat head allows for easier scooping than a spoon because there is no wrong way to hold it
100% Food Grade Silicone
Soft silicone top doubles as a teething device when you are first introducing solids into mealtime
Contoured Handle
Contoured handle is designed to fit perfectly in little hands
Stage-Based Feeding
Starting Solids
6-12 months
When introducing solids to your baby, swap the intimidation and frustration for fun and memory-making with our GOOtensils, beginner bowls, bibs, and more!
Gaining Independence
12-24 months
Promote independence and encourage your baby's natural curiosity through mealtime as they explore new foods.
Confident Self-feeding
2+ years
Instill confidence in your child's abilities and celebrate each milestone along the way!