Self-feeding. Happy eating.


Five-star reviews

Parent-tested and parent-loved. NumNum’s innovative and effective approach to baby feeding has turned mealtime meltdowns into mealtime memories, supporting thousands of families in their starting solids journeys.



NumNum products are thoughtfully designed with pediatric specialists to support your baby's developmental needs, from teething to fine motor skill development.

NumNum GOOtensils

Designed with professionals to make mealtime enjoyable for both you and your little one.

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Non-Slip Grip

Tacky handle material prevents slipping, even when things get messy

Flat Head

Flat head allows for easier scooping than a spoon because there is no wrong way to hold it

100% Food Grade Silicone

Soft silicone top doubles as a teething device when you are first introducing solids into mealtime

Contoured Handle

Contoured handle is designed to fit perfectly in little hands

Stage-Based Feeding

Starting Solids (6-12 months)

When introducing solids to your baby, swap the intimidation and frustration for fun and memory-making with our GOOtensils, beginner bowls, bibs, and more! 

Gaining Independence (12-24 months)

Promote independence and encourage your baby's natural curiosity through mealtime as they explore new foods.

Confident Self-feeding (2+ years)

Instill confidence in your child's abilities and celebrate each milestone along the way!

Why NumNum?


Our products are designed with pediatric specialists who understand the challenges and developmental stages of infants and toddlers, creating products that meet their unique needs, are intuitive to use, and encourage healthy eating habits. 


NumNum products are carefully crafted with 100% food grade silicone and high-quality materials that are free from harmful chemicals including BPA, phthalates, and PVC.


Our products are tested by families and made to withstand spills, drops, and other accidents that are inevitable with little ones and families on the go. Our products are also dishwasher safe for easy cleanup!