self-feeding baby spoon being used by a happy baby

Because it's impossible to spoon-feed independence.

We began by reinventing the baby spoon. There's more innovation ahead.


Traditional baby spoons are difficult for learners. You know it. We know it. Babies definitely know it! That’s because traditional baby spoons are designed for kids with more advanced skills.

The NumNum® Pre-Spoon GOOtensil was the first in a new category of starter spoons created for babies who haven’t developed wrist rotation yet, a major motor skill that sets in around a child’s second birthday. The innovative flat design has won multiple awards, but more importantly it has won over the hearts of babies and parents worldwide. It was a good start.

But what's the deal with toddler bowls? Seems they are actually designed to increase the likelihood of being tipped over. No good. So, we redesigned it from the bottom up and called it the Beginner Bowl. Relax, parents, this bowl isn't going anywhere.

What's next? You'll see later this year. In the meantime, discover mealtime happiness with NumNum.

Welcome to the Future of Self-Feeding

Our Latest Video Will Make You Smile!

“Wow! My little one was able to feed herself the very first try! So thankful for this amazing product!”

“The perfect self-feeding teaching tool!
I loved this for my independent feeder, who now feeds herself.”

Abby's Mom

“All by himself with his new bowl! NumNum, I was skeptical but the bowl is a hit!”


“These spoons have changed our lives! With our first three children we used traditional baby spoons. I'm so thrilled we discovered these NumNum spoons this time around.”

JoJo's Mom