Because it's impossible to spoon-feed independence.

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The Power of Saying “Yes!” to Your Little One.

“Wow! My little one was able to feed herself the very first try! So thankful for this amazing product!”

“The perfect self-feeding teaching tool!
I loved this for my independent feeder, who now feeds herself.”

Abby's Mom

“All by himself with his new bowl! NumNum, I was skeptical but the bowl is a hit!”


“These spoons have changed our lives! With our first three children we used traditional baby spoons. I'm so thrilled we discovered these NumNum spoons this time around.”

JoJo's Mom