Everything you need to know about NumNum, our products, and why thousands of families love mealtime now.
What is NumNum?
NumNum is a baby feeding brand on a mission to make mealtime joyful for every family. We design expert-endorsed utensils and feeding products that help babies develop self-feeding skills from their very first bite. Our flagship GOOtensils™ Pre-Spoons are the #1 best-selling baby spoon on Amazon with over 53,000 reviews!
Who are Feeding Littles?
Feeding Littles is the #1 Baby Led Weaning (BLW) community with 1.8M+ followers, founded by Judy Delaware OTR/L, CLC (Occupational Therapist) and Megan McNamee MPH, RDN (Registered Dietitian). They're the most trusted voice in pediatric feeding — and they chose GOOtensils™ as their go-to self-feeding tool. Together, we co-developed exclusive color collections backed by their decade of clinical experience.
What are the benefits of using GOOtensils™?
So glad you asked! GOOtensils™ are designed to make self-feeding intuitive and fun:
Builds motor skills — the ergonomic handle helps babies develop fine motor coordination
Encourages food variety — babies who self-feed are 3x more likely to try new foods
Faster independence — babies learn to self-feed up to 10x faster with the right utensils
Doubles as a teether — the soft silicone top soothes gums during teething
Less mess, more confidence — the flat head design means there's no wrong way to hold it!
What are GOOtensils™ made of?
Safety first, always! Our spoons are made from 100% food-grade silicone — the same material used in medical devices. They are completely free from BPA, PVC, phthalates, lead, and any harmful chemicals. They're dishwasher safe, microwave safe, and built to survive every drop, throw, and teething session your little one dishes out.
What's the difference between Stage 1 and Stage 2?
Each pack includes both stages so your baby grows with them:
Stage 1 (6+ months) — Features a flat, textured head perfect for pre-loading with purees, yogurt, oatmeal, and soft foods. The flat design means baby can scoop from any angle — no wrong way to hold it! Ideal for first bites and the early days of Baby Led Weaning.
Stage 2 (12+ months) — Features a deeper scoop for thicker foods like mashed avocado, mac & cheese, and soft solids. As your baby's coordination improves, this stage helps them transition to scooping independently like a pro!
What age are GOOtensils™ for?
GOOtensils™ are designed for babies from 6 months to 2+ years. Most families start with Stage 1 when introducing solids around 6 months, then naturally transition to Stage 2 around 12 months. Many toddlers continue using them well past age 2 because they genuinely love the feel and the independence!
Do you offer free shipping?
Yes! We're currently offering free shipping on all orders for a limited time. Stock up on your favorite colors and save!